The NFL makes $13 billion in revenue a year. Team owners, which are family owned for generations and own until they die or pass it on, make millions. Comparatively players make less, and with an average of 3 years as a pro, are likely to declare bankruptcy. 80% of players declare bankruptcy 2 years after leaving. 87.5% are non-white players. The whole NFL makes 13 billion vs Owners which avg. 2 billion vs Players which can range $50,000 – $850,000.
This is a business that cares about the through-put of our product that is only good for 3 years. We need more kids to keep this game going. We need mother's especially to believe that CTE is caused by bad fitting and technique. We need more corporate sponsors and we need to expand to gambling. We need everyone to look the other way when it comes to issues like racism, homophobia, and misogyny. We also would like you to look away when our coaches and owners do illegal things but blame players when they speak out about injustices. We are just an old family-owned business, with wealth, power and privilege. And we'd like to keep it that way. That's Who We Are.
No wonder players like Colin Kaepernick claims in his new documentary that this is just modern slavery. And like many players trying to change the game, Kaepernick suggests creating new ways to create businesses with meaningful financial, social and cultural value.
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